Victory Essentials is the modern version of an old family brand which dates back to post war 1940s. The principles are the same now as they were then - comfort, quality and durability.

The essence of Victory when it started was the desire to create durable underwear for the working class.The focus was on quality that could sustain wear and tear by active people, the audience then valued moderation by virtue and necessity.Its modern-day equivalent, Victory Essentials, unfolds its values of ‘less is more’ in timeless designs and lasting quality.The styles are crafted for active people with a taste for style and fashion. Comfortable quality that will endure countless washes is key.The core styles are reworked from the Victory originals and the range is updated and expanded, staying true
to the aesthetics and functionality of its legacy. 

Victory is a story of migration in a changing world. The Hepworth family were textile manufacturers in the heart land of the English industrial revolution in the North. Part of the family migrated before the turn of the century to Scandinavia, some settled in Sweden but George James and Flora Lewis found home in Vejle, Denmark and helped establish ‘De Danske Bomuldsspinderier’ (The Danish Cotton Mills).

Both sons followed suit into the textile business and the hero of this story, the youngest brother, George Lewis Hepworth ended up owning and running Thorvald Thøgersens Trikotagefabrik in the city of Kolding. It was here in the post war years a durable high quality underwear brand saw the light of day. 

In its first seasons the line took the name Viking but following a dispute with the well known pencil maker. the name had to be changed - the iconic V with the Viking ship logo was kept and inspired by the era, Victory was born.

George a proud Englishman and wife Augusta was granted Danish citizenship immediately when the tide rolled for which they were forever grateful to the Danish Civil service. Some dues were paid back by George’s involvement in the Danish resistance movement and textile containers at the factory were used for weapons smuggling. 

Creative Director Jakob Birgens (previously known for Frost Birgens) explains;

“For the duration of our friendship I’ve always been enticed by the Victory story Simon could tell (George Lewis Grandson). The visions of the brand resonated. Only buy what’s necessary and buy quality, comfort and style you can use for years. The Essential. We decided to revisit the idea of the perfect underwear, modernised, and that’s how Victory Essentials came about. 

Continuing our pursuit to make great clothing in lasting quality, We will proceed developing the brand through our local production network - local of course meaning Denmark but also Europe - as production in Denmark is very limited, we do have to look a little further to ensure the skills needed.